Microsoft announces price hike for Xbox Series X and Xbox Game Pass

Microsoft announces price hike for Xbox Series X and Xbox Game Pass

In a recent announcement, Microsoft has revealed its plans to increase the prices of its popular gaming console, Xbox Series X, as well as its gaming subscription service, Xbox Game Pass, in most countries. This move follows Sony’s decision to raise the prices of its PlayStation 5 console last year, indicating a trend in the gaming industry.

The price hike will go into effect on August 1, 2023, giving consumers a limited time to take advantage of the current pricing. The Xbox Series X will see an increase in various markets, with prices set at AUD $799.99 in Australia, CAD $649.99 in Canada, £479.99 in the UK, and other corresponding prices in different regions.

Microsoft’s decision to raise prices comes as no surprise, as the company aims to align its pricing with the competitive conditions in each market. Kari Perez, head of communications for Xbox, stated, “We’ve held on our prices for consoles for many years and have adjusted the prices to reflect the competitive conditions in each market”.

Along with the Xbox Series X price increase, Xbox Game Pass and Xbox Game Pass Ultimate subscriptions will also see a rise in monthly prices for the first time. The base Game Pass subscription for consoles will move up to $10.99 per month from $9.99, while the Game Pass Ultimate subscription will increase from $15 to $17 per month.

However, it is important to note that certain markets will be spared from the price hike. The United States, Japan, Chile, Brazil, and Colombia will not be affected by the increase, allowing consumers in these regions to continue purchasing the Xbox Series X and Xbox Game Pass at the current prices.

Microsoft’s decision to adjust its pricing strategy aims to sustain its investment in providing the best gaming experiences for its users. The company recognizes the need to adapt to changing market conditions while ensuring continued support and innovation in the gaming industry.

As the gaming landscape evolves, it is essential for consumers to stay informed about pricing changes and take advantage of any promotional offers before the price increase takes effect. Whether it’s the Xbox Series X or the Xbox Game Pass, gamers will need to plan accordingly to accommodate the revised prices and continue enjoying their favorite games on the Microsoft platform.