Zuckerberg announces Threads’ remarkable success with nearly 100 million monthly users

Zuckerberg Announces Threads' Remarkable Success with Nearly 100 Million Monthly Users

During Meta’s quarterly earnings call, CEO Mark Zuckerberg revealed that Threads, Meta’s social media platform and competitor to Elon Musk’s X, has garnered “just under” 100 million monthly users since its release in early July. This revelation dispels any rumors of Threads’ early demise and marks a significant milestone in the platform’s growth.

“We’re three months in now, and I’m very happy with the trajectory,” Zuckerberg stated, echoing his optimistic comments about Threads during a recent interview with The Verge. He emphasized Meta’s commitment to further expanding the Threads community, citing the positive reception it has received so far.

Zuckerberg also expressed his long-term vision for Threads, emphasizing the need for a “billion-person public conversations app that is a bit more positive.” He believes that with continued efforts over the next few years, they can realize this vision.

Meta CFO Susan Li echoed Zuckerberg’s optimism, highlighting Threads as a compelling long-term opportunity and expressing excitement about building on its strong product momentum in the coming year.

Despite the app’s initial simplicity, Meta has rapidly introduced several new features to Threads, including a web app, post search capabilities, and a free edit feature. However, Threads remains unavailable in Europe due to Meta’s concerns about regulatory compliance.

In a Threads post, Instagram chief Adam Mosseri outlined plans for the platform, including European support, early Fediverse integration, improved Instagram connections, and upcoming trends.

Zuckerberg’s recent interview on Decoder provides further insights into his competition with Twitter and Meta’s decentralization plans for Threads.

In Meta’s third-quarter earnings report, the company announced $34 billion in revenue, reflecting a 23 percent increase from the same quarter the previous year. However, Meta acknowledged ongoing operating losses in its Reality Labs division, with expectations of a meaningful year-over-year increase.